New Program at UCL: Humanities and Business

University College London is doing what several business schools have chosen to do in the wake of the economic downturn: infuse their business program with humanities study. They find that the humanities can help with communication, writing, critical thinking, leadership and innovation. But the benefits work both ways: humanities students stand to gain from learning business culture and skills.

Excerpt:
Those organizations which can adapt quickly and productively will survive short-term economic fluctuations and extend success into the long-term, but such organizational flexibility can require breaking away from conventional outlooks. The need for fundamental change in business has undoubtedly received added impetus from the recent global economic crisis,which has alerted those within the commercial community to the need for innovative approaches to leadership and strategy and for an understanding of how human qualities play a key role in commercial environments. In turn, humanities experts and the universities at which they teach only stand to gain from engaging with their social and entrepreneurial environments, and exploring the relations between their research practice with the world of business. 

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