Following one’s “passion” in a time of financial crisis and a tough labor market may seem frivolous and even risky. Yet employers and HR directors often tell me that the thing they like about humanities majors is their passion for the subject matter. Even if humanities fields (medieval philosophy, renaissance poetry, 19th-century French art, etc.) have few direct or obvious connections with the world of work, employers know that this underlying passion, usually fuelled by intellectual curiosity, is a rare and highly desirable trait, one that can be harnassed to other pursuits valued by the marketplace.
Steve Jobs perhaps explains best why passion, or “loving what you do” is so crucial for a long and successful career:
See also this NYT piece on how Jobs channeled his passion for culture and style into product development: