A new book, Rethinking Undergraduate Business Education: Liberal Learning for the Profession (Jossey-Bass, 2011), proposes to import liberal arts training into the business major to correct some of its deficiencies. An article in the Chronicle of Higher Ed says that this proposal is a response to Academically Adrift, a book claiming that business majors score well below liberal arts majors on a range of learning outcomes.The question, however, remains whether the business major can be corrected by quick fixes. An abundance of evidence (chronicled in this blog) suggests that a better solution is for students to study the liberal arts as a primary major augmented by business coursework and internships. CEO after CEO claims that liberal arts majors think more creatively and communicate better than business majors; they have better people and leadership skills; and they tend, over the long term, to rise in company ranks.
Posts from "May, 2012"
*thanks to Cory Leonard for the link
Newsweek Places Foreign Languages in Top Ten Most Useful Degrees
This Newsweek article reflects research conducted by Georgetown on the value of college degrees according to least unemployment after graduation, salary, long-term advancement potential, etc.
*thanks to Corry Cropper for link